About Us
Our Story
NJELS is the online face of Krupa Jewels — a silversmithing family rooted in Nadiad, Gujarat, with over 40 years of craft heritage from the artisan traditions of Kutch. What started as a workshop driven by Kutchi goldsmithing mastery has evolved into a modern spiritual jewellery brand trusted by 10,000+ customers across India.
Why We Started
We saw a gap — customers who wanted authentic 925 silver rudraksha and karungali jewellery were being misled by silver-plated imitations. We decided to fix that. Every NJELS piece is made from genuine 925 sterling silver, BIS hallmarked, and carries our NJELS 925 laser stamp — visible proof of authenticity you can verify.
How We Make It
Our workshop in Nadiad uses a combination of traditional Kutchi handcraft and modern technology including a laser marking machine that stamps each piece with the NJELS 925 hallmark. Our artisans have decades of experience working with rudraksha beads, karungali (ebony) wood, freshwater pearls, and fine silver wire — the result is jewellery built to last generations.
What We Stand For
- No silver plating — ever. Every piece is solid 925 sterling silver.
- BIS Hallmarked. Licence No. HM/C-7390195819 — India's highest silver purity certification.
- Kutch Artisan Made. Real hands, real craft, not factory-produced.
- Spiritual Integrity. Authentic rudraksha, real karungali — we never substitute materials.
- 7-Day No Questions Asked Returns. If you are not happy, we make it right.
Our Certifications
BIS Licence: HM/C-7390195819
GSTIN: 24CNOPP8589A1ZH
Brand: NJELS by Krupa Jewels, Nadiad, Gujarat — 387001
Custom and Bulk Orders
We accept custom silver jewellery orders for individuals, temples, and businesses across India and worldwide. WhatsApp us at +91 9974 86 8585 to discuss your requirements.
Made with devotion. Worn with pride.
